Argosy's new rebrand

April 14th 2022

Argosy has unveiled its new brand identity that supports modernisation and reflects its current position and offering to the market.

Since our inception in 1992, Argosy has had many rebranding attempts as we organically evolved. As we enter in to our 30th year in business we thought why not celebrate this year and the future by creating a brand new website and rebrand with the help of the professionals, NB Communications, Shetland. David and his team have been inspirational in their quest to introduce Argosy to the prospect of marketing.

As one customer told me recently “Argosy is the best kept secret in Aberdeen”!

It is however important that Argosy retains its legacy and established values in quality and service but at the same time the brand has developed to reflect the growth and continual improvement of the company.

Our new strap line ‘Protective Coatings, right first time’ highlights our technical knowledge and expertise in coatings along with our reliability.

The logo has been refreshed to a modern functional design whilst sticking with our core colours.

Karen Kelly-Watt, Director, commented:

"The rebrand and launch of the new website represents our commitment to all stakeholders and our determination to provide a sustainable future as we recognise our ambitions and evolve through growth."

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